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Training for Tourism Businesses & Attractions Courses

Event Management - An Introduction - 1 Day Course in Organising Successful Events


This Event Management - An Introduction course is designed to provide those either starting out in event planning, those who do this on top of their normal job or those who already do this would like to learn more with some of the skills, tips and techniques for taking the stress out of event planning, providing a set of solid practical skills in organising internal and external events on behalf of their organisation.

Who Should Attend?

This Event Management - An Introduction course is suitable for those who need to organise internal and external events including client functions, meetings, conferences, training sessions and team away-days.

Learner Outcomes

By the end of the 1-day programme, delegates will have developed a good introductory understanding of the following key areas:

  • The event management industry & different type of events
  • Making an event successful
  • Behavioural traits & skills required of an event manager
  • Producing detailed event plans with resource & critical action needs
  • Pinpointing and logging event risks
  • Managing an event budget
  • Assessing suppliers and venues

Participants will also leave the course with a some ideas regarding how they can market an event to generate maximum interest.

Key Topics Covered

The course is structured as follows:

Introduction to Event Management

  • What is an event?
  • Key principles for successful events
  • Skills and qualities of the Event Manager
  • Sharing mistakes to avoid, triumphs and tips

Planning and organising an event

  • Defining your brief - understanding the objectives of the event and its target audience
  • Producing an event plan
  • Venue selection
  • Producing a budget
  • Identifying and mitigating risks
  • Understanding the need for good record keeping
  • Working with suppliers
  • Ideas for marketing
  • On the day of the event - your role
  • Evaluating and reviewing the event

The way forward

  • Review of practical tips to take back to the workplace
  • Action Plan
  • Personalised event planning manual to take away and use in the workplace
Delivery Style
  • Interactive practicals including group discussions, role-plays (in small groups), and case study example

£200 per person plus VAT including all course materials, personalised workbook and WELL certification of completion of training. WELL offer a buy-one get one half price scheme for any courses booked more than 4 weeks prior to course start date.

Click here for an email enquiry about this course.